{"id":1444,"date":"2016-02-10T15:59:35","date_gmt":"2016-02-10T14:59:35","guid":{"rendered":"http:\/\/mp-c.eu\/agence\/?p=1444"},"modified":"2016-02-10T15:59:35","modified_gmt":"2016-02-10T14:59:35","slug":"qualite-et-transparence-comme-maitres-mots-un-article-de-mathilde-cuchet-chosseler","status":"publish","type":"post","link":"https:\/\/www.mpc.popncom.com\/agence\/2016\/02\/10\/qualite-et-transparence-comme-maitres-mots-un-article-de-mathilde-cuchet-chosseler\/","title":{"rendered":"QUALITE ET TRANSPARENCE COMME MA\u00ceTRES-MOTS, un article de Mathilde Cuchet-Chosseler*"},"content":{"rendered":"<p>L&rsquo;exigence de qualit\u00e9 devient incontournable lorsque l&rsquo;objectif de la communication est de collecter des dons.<\/p>\n<p>Le respect du donateur est primordial et cette exigence doit alors s&rsquo;accompagner d&rsquo;une exigence de transparence.<\/p>\n<p>L&rsquo;\u00e9volution rapide des techniques et\u00a0des strat\u00e9gies de communication,\u00a0notamment via Internet, am\u00e8ne les associations\u00a0\u00e0 vouloir optimiser leur communication,<\/p>\n<p>parfois au d\u00e9triment de la qualit\u00e9 de\u00a0celle-ci.<\/p>\n<p>En effet, pour se d\u00e9marquer dans\u00a0un contexte de concurrence accrue, il peut\u00a0\u00eatre tentant de verser dans l&rsquo;approximation\u00a0ou l&#8217;emploi de formules frappantes,<br \/>\nau risque de s&rsquo;affranchir des r\u00e8gles de base\u00a0qui doivent nourrir une communication de\u00a0qualit\u00e9.<\/p>\n<p><span style=\"color: #0000ff;\">La suite dans Juris Association N \u00b0 532 \u00a0du 1er f\u00e9vrier &#8211; page 24<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Mathilde Cuchet-Chosseler est\u00a0D\u00e9l\u00e9gu\u00e9e d\u00e9ontologie\u00a0et relations ext\u00e9rieures, Comite de\u00a0la Charte du Don en Confiance<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;exigence de qualit\u00e9 devient incontournable lorsque l&rsquo;objectif de la communication est de collecter des dons. Le respect du donateur est primordial et cette exigence doit alors s&rsquo;accompagner d&rsquo;une exigence de transparence. L&rsquo;\u00e9volution rapide des techniques et\u00a0des strat\u00e9gies de communication,\u00a0notamment via Internet, am\u00e8ne les associations\u00a0\u00e0 vouloir optimiser leur communication, parfois au d\u00e9triment de la qualit\u00e9 de\u00a0celle-ci. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[418,653,689,815,1186,1645,1709,1948],"post_folder":[],"class_list":["post-1444","post","type-post","status-publish","format-standard","hentry","category-actualites-generales","tag-association","tag-comite-de-la-charte-du-don-en-confiance","tag-confiance","tag-don","tag-label","tag-qualite","tag-relations-publics","tag-transparence"],"_links":{"self":[{"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/posts\/1444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/comments?post=1444"}],"version-history":[{"count":0,"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/posts\/1444\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/media?parent=1444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/categories?post=1444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/tags?post=1444"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/post_folder?post=1444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}