{"id":1458,"date":"2016-02-11T09:54:14","date_gmt":"2016-02-11T08:54:14","guid":{"rendered":"http:\/\/mp-c.eu\/agence\/?p=1458"},"modified":"2024-11-29T13:04:27","modified_gmt":"2024-11-29T13:04:27","slug":"culture-du-faux","status":"publish","type":"post","link":"https:\/\/www.mpc.popncom.com\/agence\/2016\/02\/11\/culture-du-faux\/","title":{"rendered":"Culture du faux : \u00e0 trop jouer les apprentis sorciers, on va se br\u00fbler !"},"content":{"rendered":"

Comment on s\u2019est fabriqu\u00e9 un fake concurrent pour choper de la croissance<\/h3>\n

En apparence un superbe coup … \u00a0marketing et effectivement des dizaines de milliers de vues pour le client final et donc une visibilit\u00e9 et une notori\u00e9t\u00e9 accrues.<\/p>\n

De fait, c’est ing\u00e9nieux, bien fait et le bad buzz a superbement bien fonctionn\u00e9.<\/p>\n

En r\u00e9alit\u00e9, \u00a0c’est bel et bien un faux \u00a0(plus explicite que fake qui fait rire !) et \u00a0c’est donc une culture du mensonge qui se d\u00e9veloppe.<\/p>\n

Une g\u00e9n\u00e9ralisation qui fera\u00a0de nous tous (les professionnels), au final, les vrais dindons de la farce !<\/p>\n

Des clients qui ne croiront plus en nous, des journalistes qui douteront, un public encore plus d\u00e9sabus\u00e9 et des pratiques\u00a0qui alimenteront \u00a0les th\u00e8ses des complotistes !<\/p>\n

Comment ensuite d\u00e9m\u00ealer le faux du vrai ?<\/p>\n

Lire le r\u00e9sum\u00e9 de l’op\u00e9ration<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Comment on s\u2019est fabriqu\u00e9 un fake concurrent pour choper de la croissance En apparence un superbe coup … \u00a0marketing et effectivement des dizaines de milliers de vues pour le client final et donc une visibilit\u00e9 et une notori\u00e9t\u00e9 accrues. De fait, c’est ing\u00e9nieux, bien fait et le bad buzz a superbement bien fonctionn\u00e9. En r\u00e9alit\u00e9, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2112],"tags":[665,674,923,926,1353,1709,1838,1970],"post_folder":[],"class_list":["post-1458","post","type-post","status-publish","format-standard","hentry","category-vision-rp","tag-communication","tag-community-manager","tag-facebook","tag-fake","tag-mensonge","tag-relations-publics","tag-social-media-manager","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/posts\/1458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/comments?post=1458"}],"version-history":[{"count":1,"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/posts\/1458\/revisions"}],"predecessor-version":[{"id":6082,"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/posts\/1458\/revisions\/6082"}],"wp:attachment":[{"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/media?parent=1458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/categories?post=1458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/tags?post=1458"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.mpc.popncom.com\/agence\/wp-json\/wp\/v2\/post_folder?post=1458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}